Back to playerfocus.caPlayerFocus
Media kit · v1.0

Everything you need to
write about PlayerFocus.

Logos, colors, typography, and usage guidelines. For questions or custom assets, reach out to press@playerfocus.ca.

Logos

Pick the right lockup for your surface.

Primary — horizontal

Mark + wordmark. Use this on almost everything.

PNG · TransparentPNG · On black
On brand black
Primary — horizontal on brand black
On white
Primary — horizontal on white

Reverse horizontal

Wordmark first, mark right-aligned. Useful for right-heavy layouts.

PNG · TransparentPNG · On black
On brand black
Reverse horizontal on brand black
On white
Reverse horizontal on white

Mark only

For favicons, avatars, and tight spaces where the wordmark doesn’t fit.

PNG · TransparentPNG · On black
On brand black
Mark only on brand black
On white
Mark only on white

Clear space & sizing

Give the logo room to breathe.

Clear space

Clear space demo

Maintain clear space equal to the height of the mark’s rounded corner on every side. Don’t crowd it with text, icons, or other logos.

Minimum sizes

Minimum horizontalHorizontal · 22px tall
Minimum markMark · 24px

Don’t render the logo smaller than these sizes — the silver inner segment starts to disappear and the mark loses its balance.

Colors

A tight, intentional palette.

Brand Black

#08080A

Brand White

#FFFFFF

Brand Silver

#C7C7C7

Accent Emerald

#10B981

The logo is always rendered in Brand White with the Brand Silver inner segment on the mark. Brand Black is the default background. Accent Emerald is reserved for status indicators and call-to-action accents — never used on the logo itself.

Typography

Inter everywhere.

Inter · Google Fonts

Display · 600, tight letter-spacing

Parents see progress.

Body · 400 / 500

PlayerFocus sits on top of your existing club tools — turning coach session notes into structured development reports that families actually read.

Eyebrow · 10.5px, 600, uppercase, tracking 0.14em

Player development

Inter on Google Fonts

Usage

Do and don’t.

Do
  • Use the primary horizontal lockup whenever it fits.
  • Render the logo in Brand White on Brand Black or other dark surfaces.
  • Keep clear space around the logo at all times.
  • Use the mark-only version when space is tight (favicons, avatars).
  • Pair with Inter for any supporting typography.
Don’t
  • Recolor the mark or the wordmark outside of the official palette.
  • Stretch, rotate, or skew the logo.
  • Add shadows, gradients, outlines, or effects.
  • Place the logo on a busy photo without sufficient contrast.
  • Separate or rearrange the mark and the wordmark.

About PlayerFocus

Copy / paste boilerplate.

Company boilerplate

PlayerFocus is a player development visibility platform built for soccer clubs and academies across North America. It sits on top of existing club tools — like TeamSnap — and turns coach session notes into structured development reports that families actually read. PlayerFocus is headquartered in Canada and serves competitive academies in the United States and Canada.

Naming

Company
PlayerFocus
Capital
Always “PlayerFocus” — one word, camel case. Never “Playerfocus” or “Player Focus.”
Domain
playerfocus.ca
Press
press@playerfocus.ca